Wild Thyme Biologic
For Wild Thyme Biologic, a local biodynamic farm in Crystal Lake, Illinois, I created a brand identity that reflects their commitment to sustainability and connection with nature. The project included a distinctive logo, earthy promotional materials, and a brand style guide that together capture the farm’s authentic, organic approach. With a warm color palette and clean typography, the visuals embody the founder’s mission of bringing biodynamic and permaculture practices into the modern world while offering fresh, healthy food to the community.
The Request
"We are looking for a complete brand identity, including a distinctive logo that reflects our biodynamic farming approach, an earthy color palette that shows our commitment to sustainability, and a clear, readable font that matches our warm, authentic brand."
Ideation Begins
Colors:
Maintain a harmonious balance between colors to create a cohesive and inviting brand identity that reflects a connection to nature and craftsmanship, ideal for a business that values artisanal products.
Typography:
Choose typefaces that convey a sense of warmth, handmade craftsmanship, and natural elements paired with a clean and modern sans-serif font to maintain a contemporary yet approachable look.
Iconography:
Maintain a cohesive and unified style, aligning with an overall earthy brand identity which can help visually communicate value, a sense of warmth an the essence of the brand.
Simplicity:
Convey a sense of authenticity and handmade charm making it approachable and appealing to customers seeking premium quality.
Earthy:
Inspired by nature, celebrate organic shapes, botanical motifs, and a color palette drawn from the natural world.
Easy to Read:
Clarity and simplicity take center stage, with clean fonts, uncluttered layouts, and a design ethos that ensures effortless readability.
Natural:
Easily identified or distinguished due to distinct characteristics or features which stand out and readily acknowledged or remembered.
Modern:
Sleek lines, contemporary typography, and cutting-edge design elements reflect commitment to staying current and relevant.
Craft:
Artisanal details, handcrafted textures, and a meticulous attention to detail emphasize the craftsmanship that goes into their products and services.
Boutique:
An air of exclusivity, personalized touches, and a sense of luxury characterize the boutique atmosphere of their brand.
Core Identity Keywords
Mood Board
The mood board features earthy tones for a rustic charm, including farm elements like orderly crop rows, handcrafted typography for authenticity, harvest imagery for bountiful yields, and a market atmosphere for a local farmers market feel. Natural textures like wood enhance the organic connection to nature, while homemade crafts add an artisanal touch.
Concepts
The Final Logo
The client selected concept three which captures the essence of nature, modernity, craftsmanship, and boutique luxury while remaining effortlessly readable. The design features a stylized botanical motif rendered in sleek, minimalist lines that exude modernity and distinguish the brand at a glance. Carefully chosen fonts—a blend of clean, contemporary sans-serif and subtly textured typography—emphasize readability and a handcrafted aesthetic, alluding to the artisanal quality behind the brand’s products. The earthy color palette combines muted browns, and soft tans, evoking a natural, rustic charm reminiscent of harvest and market scenes. Organic textures add depth and give it a boutique feel that speaks to exclusivity and refinement. Altogether, the logo feels like a blend of a countryside market and a high-end boutique, offering a sense of warm, handcrafted authenticity in a polished, modern form.
Brand Asset Guide
Promotional Products
