Avery Funding
For Avery Funding (www.Averyfunding.com), a local business loan company dedicated to making financial solutions more accessible, I developed a brand identity that communicates trust, reliability, and professionalism. The project included a modern logo, promotional materials, and a brand style guide designed to reflect the company’s mission of providing fast, dependable, and stress-free access to capital. With a clean, contemporary aesthetic and dynamic visual elements, the branding establishes Avery Funding as a credible and approachable partner for businesses seeking growth.
The Request
"I am looking for a modern and professional logo that represents our commitment to providing accessible financial solutions. The logo should convey a sense of trust, reliability, and dynamism while maintaining a clean and contemporary aesthetic."
Ideation Begins
Colors:
Utilize shades of blue and grey as the primary color palette for the logo. Blue conveys trust, stability, and reliability, while grey adds sophistication and professionalism. Experiment with different shades to create depth and visual interest.
Typography:
Select a sleek and legible typeface for the company name “Avery Funding.” A modern sans-serif font would be suitable, ensuring the text is clear and easy to read.
Iconography:
Create a distinctive and dynamic icon to complement the text. The icon should be a unique representation of Avery Funding’s purpose and values, such as growth, support, or progress. It should align with the modern and clean style and leave a lasting impression.
Simplicity:
Emphasize simplicity and clarity in the logo design. Strive for a minimalist approach that avoids excessive details or complex shapes, allowing the logo to remain clean and impactful.
Professional:
High standard of conduct and performance which aligns with established standards, principles, and the expectations of the industry.
Easy to Read:
Clarity and simplicity take center stage, with clean fonts, uncluttered layouts, and a design ethos that ensures effortless readability.
Strength:
Easily identified or distinguished due to distinct characteristics or features which stand out and readily acknowledged or remembered.
Modern:
Sleek lines, contemporary typography, and cutting-edge design elements reflect commitment to staying current and relevant.
Distinct:
Simplicity, minimalism, and a lack of unnecessary elements emphasizing a sleek, clutter-free and straightforward appearance.
Simplicity:
Forward-looking, innovative approach that is relevant to the current cultural and societal context.
Core Identity Keywords
Mood Board
The mood board showcases a modern, professional look that highlights trust, reliability, strength and financial growth. It uses clean visuals and colors that reflect the company’s commitment to providing easy, dependable financial solutions, while maintaining a sense of innovation and progress.
Concepts
The Final Logo
The client selected concept two, which features a modern, bold design with a simple, powerful font and a blue color palette. This concept conveys strength and energy while maintaining a clean, contemporary look. It's a versatile logo that works well across digital and print platforms, appealing to a modern audience that values simplicity and impact.
Brand Asset Guide
Promotional Products
All Projects
