With over 20 years of experience as both a senior agency designer and the founder of David Sabel Creative, I deliver impactful visual solutions that strengthen brand identity and connect with audiences across print, digital, and experiential platforms. My career spans hospitality, lifestyle, and retail industries, where I’ve built everything from large-scale marketing campaigns and immersive brand identities to responsive digital experiences and high-quality print collateral.

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As a Senior Creative Designer and freelance brand partner, I’ve led cross-functional teams, mentored junior designers, and managed high-volume projects with consistent on-time delivery. Clients and employers alike rely on me for expertise in brand identity, UX/UI design, motion graphics, social media creative, and integrated marketing campaigns—bringing both creativity and strategic insight to every engagement.

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I’m fluent in Adobe Creative Suite, Figma, and emerging generative design tools, integrating AI-driven practices with user-centered approaches to keep brands ahead of industry trends. My design philosophy blends artistry, strategy, and functionality, ensuring that every deliverable aligns with client goals, strengthens brand identity, and drives measurable results.

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Key strengths I bring to both agency teams and freelance clients include:

• Brand storytelling that resonates with diverse audiences

• Data-informed creative that enhances campaign performance

• Process-driven project management that reduces turnaround time without sacrificing quality

• Collaborative leadership that fosters innovation and team growth

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Whether launching a hospitality campaign, refreshing a retail brand’s digital content, or partnering with businesses as their trusted design consultant, I create work that is as strategic as it is visually compelling.